Privacy Policy

We are committed to protecting your personal data and respecting your privacy rights.

Last updated: 22 August 2025

Data Controller

Sports Devil, 309 Kingstanding Rd, Birmingham B44 9TH, United Kingdom. Privacy enquiries: info@sportsdevil.co.uk. Phone: 07897 813165. ICO Registration Number: ZB960557.

1. What Information We Collect

Name, email address, phone number, billing and delivery addresses.
Order, payment, delivery, return, and customer account information.
Product reviews, support correspondence, and equipment preferences.
Device, browser, usage, IP address, location, cookie, and analytics data.

2. How We Use Your Information

We process your data to:

process and fulfil sports equipment orders;
provide customer support, order updates, returns, exchanges, and warranties;
manage Shopify customer accounts, order history, and checkout sessions;
send marketing communications where you have consented;
improve product recommendations, catalogue quality, security, and performance;
meet legal, tax, accounting, fraud prevention, and dispute-resolution duties.

3. Cookies and Tracking Technologies

We use essential cookies for cart, checkout, account, and security features. Performance and marketing cookies depend on Shopify consent settings and installed channel apps. You can manage preferences through the cookie banner where available or by adjusting your browser settings.

4. How We Share Your Information

We do not sell your personal data. We may share relevant data with:

Shopify and payment providers for storefront, checkout, payment, and order flows;
shipping providers for delivery and tracking;
email, analytics, monitoring, marketing, and customer-support providers;
legal, regulatory, or fraud-prevention bodies where required by law.

5. Your Rights Under UK GDPR

You may request access, correction, erasure, restriction, portability, objection to processing, or withdrawal of consent. Contact us using the details below and we will respond within the required timeframe.

6. Data Retention

Account data: until account deletion or legal retention requires otherwise.
Order history: normally retained for UK tax and accounting requirements.
Marketing consent: until withdrawn or no longer required.
Analytics/session data: retained according to the relevant provider settings.

7. Data Security

We use appropriate technical and organisational measures, including secure Shopify checkout, encrypted transmission, access controls, provider security controls, monitoring, backups, and staff privacy awareness.

8. International Data Transfers

Some Shopify, payment, analytics, and support providers may process data outside the UK. Where this happens, appropriate safeguards such as adequacy decisions, data processing agreements, or standard contractual clauses are used.

9. Children's Privacy

Our services are not intended for children under 13. If you believe we have collected personal information from a child under 13, contact us and we will take steps to remove it.

10. Changes to This Policy

We may update this policy to reflect changes in our practices, technology, legal requirements, Shopify configuration, or sales channels.

11. Contact Us

Contact info@sportsdevil.co.uk for data access, correction, deletion, or privacy questions. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk.