Cookie Policy

Understanding how we use cookies to enhance your cricket shopping experience at Sports Devil.

Last updated: 29 August 2025

About Sports Devil

Sports Devil
309 Kingstanding Rd, Birmingham B44 9TH
United Kingdom
Cookie Enquiries: privacy@sportsdevil.co.uk
Phone: 07897813165
General Email: info@sportsdevil.co.uk

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit our website. They contain information that is transferred to your device's hard drive and help us provide you with a better, faster, and more personalized experience when browsing our cricket equipment store.

How Cookies Work

  • Cookies remember your preferences and settings
  • They help us understand how you use our website
  • They enable personalized content and recommendations
  • They improve website performance and functionality
  • They support essential features like your shopping cart

2. Types of Cookies We Use

Essential Cookies

Always Active

These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you.

  • Authentication and login status
  • Shopping cart contents and checkout process
  • Security and fraud prevention
  • Website functionality and navigation
  • Cookie consent preferences
  • Session management

Performance Cookies

Optional

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

  • Website analytics and usage statistics
  • Page loading times and performance metrics
  • Popular cricket equipment and categories
  • Error tracking and bug reporting
  • A/B testing for website improvements
  • Search functionality optimization

Marketing Cookies

Optional

These cookies track your visit to our website and the pages you view. They help us show you relevant cricket equipment recommendations and advertisements.

  • Personalized cricket equipment recommendations
  • Targeted advertising based on your interests
  • Social media integration and sharing
  • Cross-device tracking for better experience
  • Abandoned cart recovery emails
  • Customer journey analysis

3. Third-Party Cookies & Services

We work with trusted partners who may set cookies on our website to provide enhanced functionality and services. These third parties have their own privacy policies.

Analytics Services

  • Google Analytics: Website traffic analysis and user behavior insights
  • Sentry: Performance monitoring and error tracking
  • Vercel Analytics: Website performance and speed optimization

Payment and Security

  • Stripe: Secure payment processing and fraud prevention
  • Supabase: Authentication and secure data management

Marketing and Social Media

  • Google Ads: Targeted advertising and conversion tracking
  • Facebook Pixel: Social media advertising and retargeting
  • Instagram Shopping: Social commerce integration
  • Email Marketing Tools: Newsletter and promotional campaigns

Customer Support

  • Live Chat Services: Real-time customer support
  • Help Desk Software: Ticket management and support history

4. Managing Your Cookie Preferences

Coming Soon

Cookie preference management tools will be available shortly. In the meantime, you can contact us at privacy@sportsdevil.co.uk for any cookie-related inquiries.

5. Browser Cookie Settings

All modern browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:

Google Chrome

  1. Click the three dots menu → Settings
  2. Go to Privacy and Security → Site Settings
  3. Click on Cookies and site data
  4. Choose your preferred cookie settings

Safari

  1. Safari menu → Preferences
  2. Click the Privacy tab
  3. Choose your cookie blocking preferences
  4. Manage website data as needed

Firefox

  1. Menu button → Settings
  2. Select Privacy & Security
  3. Go to Cookies and Site Data
  4. Adjust your cookie preferences

Microsoft Edge

  1. Click the three dots → Settings
  2. Go to Cookies and site permissions
  3. Click on Cookies and site data
  4. Configure your cookie settings

Mobile Browsers

Cookie settings on mobile devices can usually be found in the browser's Settings or Privacy sections. The exact steps may vary depending on your device and browser version.

6. How Long Do Cookies Last?

Different cookies have different lifespans depending on their purpose:

Session CookiesDeleted when you close your browser
Authentication Cookies30 days or until logout
Shopping Cart7 days of inactivity
Analytics Cookies26 months (Google Analytics standard)
Marketing Cookies90 days to 2 years (varies by partner)
Preference Cookies1 year or until changed

7. Updates to This Cookie Policy

We may update this cookie policy from time to time to reflect changes in our practices, technology, legal requirements, or the cookies we use. When we make significant changes, we will:

  • Update the "last updated" date at the top of this policy
  • Display a notice on our website about the changes
  • Send email notifications for major changes (where consent is given)
  • Request renewed consent where required by law

We recommend checking this page periodically for any updates.

8. Contact Us About Cookies

If you have any questions about our use of cookies, need help managing your preferences, or want to exercise your rights regarding cookies and tracking, please contact us:

Cookie Enquiries: privacy@sportsdevil.co.uk
General Enquiries: info@sportsdevil.co.uk
Phone: 07897813165
Address: 309 Kingstanding Rd, Birmingham B44 9TH, UK

Quick Response

We aim to respond to all cookie-related enquiries within 48 hours during business days. For urgent matters regarding cookie consent or data processing, please call us directly.

Related Policies

This Cookie Policy should be read alongside our Privacy Policy, which provides comprehensive information about how we collect, use, and protect your personal data when you shop for cricket equipment at Sports Devil.